Why is it that when Madonna ..?

Michael Jackson's story was a very bizarre one. He marries a woman, and then divorces her, and then hires her to be a surrogate, but with another man's sperm. He never revealed his children to the public, and then all of sudden he dies, and we begin to get a good glimpse of his children, and two of them are clearly white, and the third one's background is a total mystery. It never officially came out during his life that the children were not biologically his, rather adopted. These details don't really come out until his death. Not to mention that whole child molestation incident, where many people still believe that he was guilty.